Maybe I’m just a bitter northerner, but the Brit Awards highlighted the music industry’s bias towards the south. With the exception of best band which went to Take That, all the awards and most of the nominees (that had any chance of winning anyway) were from the South East. Now this doesn’t mean I don’t think that the winners are talented, they are. What really gets me quite frustrated though is that the sole northerner was Cheryl Cole.
As I’m afraid to be sued for libel I’ll tone down what I was going to say. Cheryl Cole is a talentless, miming, spoilt average dancer with a pretty face. No, it’s not some snobbery because she’s from a working class background. It’s because she is actually talentless. Completely.
That rant over, let’s get to the job in hand. Host, James Corden was told to hammer home that the award ceremony now has a renewed focus on grassroots music. Not really true as most of the winners put out their good work either one or two years ago and the winning artists are based in the South East.
Why are the Brits, actually the South East England’s. It’s quite simple – The Brit School. Whilst specialist schools are great for things like technology or business, a school that controls the entire music industry is not very healthy. It gives alumni an unfair advantage over everyone else in an incredibly competitive and creative arena. Most of them go into the backroom management side such as A&R, managing etc and because it’s all their mates, they have the connections already. The few that don’t do this, instead perform themselves and they all, somewhat surprisingly, always succeed.
In a creative industry this is not great. Yes, Adele, Amy Winehouse, Leona Lewis, Jessie J, Kate Nash and Katie Melua (to name but a few) are talented, but what about the rest of us, that are pushed out London because we don’t have the infinite income to survive there. It doesn’t seem right.
To those that say you don’t need awards to succeed, you’re wrong. After every award ceremony, regardless of the medium, there is a renewed vigour to buy their wares.
To solve the problem, there needs to be more record labels with offices in the north (Manchester’s better than nothing) and close together to ensure that a more rounded winners list can be announced in the year to come. Please, we are actually quite talented up here as well you know. Tell me what you think in the comments.